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Privacy Policy

Last updated: September 2026

This Privacy Policy explains how Money Options collects, uses and protects your personal information when you use our website and make an online enquiry.

Who we are

Money Options ("we", "us", "our") is a lead generation service operating in the United Kingdom. We help people explore debt and housing options by introducing them to third-party debt solution providers. We do not provide debt advice or recommend debt solutions.

For any privacy questions, please contact us at privacy@moneyoptions.co.uk.

Information we collect

We may collect the following categories of personal information:

  • Contact details: your first name, last name, mobile number and email address.
  • Enquiry answers: information you provide through our online enquiry, including details about your debts, income, housing situation and disrepair issues.
  • Verification details: the mobile number used to verify your enquiry via a one-time passcode.
  • Technical information: IP address, browser type, device information and pages visited, collected automatically through cookies and similar technologies.

How we use your information

We use your personal information to:

  • Process your online enquiry.
  • Verify your mobile number before your enquiry is passed on.
  • Introduce you to one or more third-party debt solution providers who may be able to assist you.
  • Contact you about your enquiry.
  • Maintain the security and integrity of our service.
  • Comply with our legal and regulatory obligations.

Legal basis for processing

We process your personal information on the basis of:

  • Consent: you submit your enquiry and agree to be contacted and to have your details passed to a third-party provider.
  • Contractual necessity: to provide the service you have requested.
  • Legitimate interests: to operate, improve and secure our platform.
  • Legal obligation: where we are required to retain or disclose information.

Sharing your information

As a lead generation service, the purpose of our service is to share your relevant enquiry information with third-party debt solution providers who may be able to assist you. By submitting an enquiry, you agree that we may pass your information to such providers so they can contact you about your circumstances and the options that may be available.

We only share your information with providers and trusted partners strictly for the purpose of delivering our service, and we require them to keep your information confidential and secure.

International transfers

Your information is primarily processed in the United Kingdom. Where any information is processed outside the UK, we take reasonable steps to ensure it is protected to a comparable standard, including through appropriate safeguards.

How long we keep your data

We retain your personal information only for as long as is necessary to provide our service and to comply with our legal and operational obligations. Enquiry details are retained for a reasonable period to allow providers to follow up, after which they are securely deleted or anonymised.

Your data protection rights

Under data protection law you have the right to:

  • Be informed about how your information is used.
  • Access the personal information we hold about you.
  • Rectify information that is inaccurate or incomplete.
  • Request erasure of your personal information in certain circumstances.
  • Object to or restrict the processing of your information.
  • Request the transfer of your information to another party.

To exercise any of these rights, please contact us at privacy@moneyoptions.co.uk.

Security

We take the security of your information seriously. We use encryption, access controls and secure storage to protect the information you provide. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

Cookies

We use cookies and similar technologies to operate our website. See our separate Cookie Policy for details.

Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates the most recent revision. We encourage you to review this policy periodically.

Contact

If you have any questions about this Privacy Policy or how we handle your information, please contact us at privacy@moneyoptions.co.uk.

Money Options is a lead generation service. Money Options does not provide debt advice, recommend debt solutions or determine whether a debt solution is suitable for you. Debt solutions have different eligibility requirements, benefits, risks and consequences. Free and impartial debt advice is available from MoneyHelper, an organisation set up by government. Money Options is not associated with, endorsed by or part of MoneyHelper or government.